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ROAD SAFETY VIDEO CAMPAIGN

ROAD SAFETY CAMPAIGN VIDEO CONTENT WITH THE LONDON ROAD SAFETY COUNCIL

Roles: DoP

London Road Safety Campaign was a project taken on by my previous employer. My role on the multiple days of filming was to help assistant direct, but also be the videographer. I worked with a director who guided on what they were after, whilst I conducted all the filming around London. The social media video campaign was tailored to try and get people to stop looking down at their phone, and embrace their surroundings more because lots of accidents happen on London roads due to phone use. The social media videos used paid spending to reach to people within London, and successfully had over 1 million views in just a couple weeks.  The second video was one video in a series we created around being safe whilst running at night-time in London. 

SEE MORE PHOTOGRAPHY AND VIDEO BELOW

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